IKEA X RBC

Dream On

Web Design

In collaboration with IKEA’s Sleep Essentials Collection, this bedtime story web experience features three RBC authors reading aloud brand-new bonus chapters of their books recorded especially for you. My goal was to capture the atmosphere of a cozy storybook, guiding visitors through layers of night sky clouds as the voices of the authors lull them into a peaceful sleep.

Brand

Reese’s Book Club, IKEA

Year

2025

Team

SVP, Creative - Teneille Craig

Senior Manager, Activations - Emily Aguilar

Info

RBC x IKEA